Let’s face it, the days of placing an ad in the newspaper or jockeying for time on the radio are fading away. The advertising world lives and breathes online, digital marketing reigns. Do you know where you rank on Google? How does your Instagram look? Have you interacted with your audience on Facebook? Can people find your business online?
A brand as recognizable as Bosch Mixers requires their digital marketing landscape lives up to the name. Good thing we’re pros at pulling that off. What began as a simple partnership where Venture Creative made “tasty” videos, 1 minute or less recipe videos to promote the Bosch brand, culminated in creating a digital marketing campaign that pulled the best revenue the BoschMixers.com retail site had ever seen over a single black Friday weekend. A combination of email marketing, paid advertising, organic social media campaigns and blog influencer partnerships yielded incredible results, so much in fact, that the boschmixers.com website actually crashed under user demand. (Don’t worry, Venture Creative was not yet responsible for their website.)
Our highlight experience working with Bosch Mixers was creating a launch campaign for their new Black Bosch product, which required us to 3d model the product and create a quick highlight reel and commercial that was pushed out across multiple platforms to celebrate the launch. In our tenure with Bosch Mixers, we saw the brand instagram pass the fabled 10 thousand followers mark, and nearly doubled the online revenue to the brand website. Check out some of our work below.